Privacy policy

 

Last updated: February 24th, 2026

This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase from www.matchdivision.com (the “Site”).

1. Data Controller

Downswing Handel AB
Registration number: 559495-6053
Stegerholmsvägen 4
421 67 Västra Frölunda
Sweden

Email: support@matchdivision.com

Downswing Handel AB is the data controller responsible for the processing of your personal data under the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

2. Personal Data We Collect

2.1 Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • IP address

  • Web browser

  • Time zone

  • Cookies installed on your device

  • Referring websites or search terms

  • Pages or products viewed

  • Interaction with the Site

This information is collected through:

  • Cookies

  • Log files

  • Web beacons

  • Tags and pixels

2.2 Order Information

When you place or attempt to place an order, we collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment information

Payment details are processed securely by our payment providers. We do not store full credit card information.

2.3 Definition of Personal Data

In this Privacy Policy, “Personal Data” refers to both Device Information and Order Information.

3. Legal Basis for Processing (Article 6 GDPR)

We process your personal data under the following legal grounds:

Contractual Necessity

To process and fulfill your orders, manage payments, ship products, and provide customer support.

Legal Obligation

To comply with accounting laws, tax regulations, and other legal requirements.

Legitimate Interest

To:

  • Improve and optimize our website

  • Prevent fraud and misuse

  • Secure our services

  • Analyze marketing performance

Consent

For:

  • Marketing communications

  • Non-essential cookies

  • Behavioral advertising

You may withdraw your consent at any time.

4. How We Use Your Personal Data

We use your Personal Data to:

  • Process and fulfill orders

  • Communicate with you

  • Provide customer support

  • Prevent fraud and unauthorized transactions

  • Improve website performance

  • Conduct analytics

  • Deliver marketing communications (where consent is provided)

5. Sharing of Personal Data

We share Personal Data only with trusted third parties necessary to operate our business:

5.1 Shopify

Our store is hosted on Shopify, which processes data on our behalf.

5.2 Payment Providers

Such as Shopify Payments, Klarna, PayPal, and other secure payment processors.

5.3 Shipping Providers

To deliver your orders.

5.4 Analytics & Advertising Partners

Such as Google, Meta (Facebook/Instagram), TikTok, and Pinterest.

5.5 Legal Authorities

If required by law or to protect our legal rights.

We do not sell personal data.

6. International Data Transfers

Some of our service providers may process personal data outside the European Union or European Economic Area (EEA).

Where such transfers occur, we ensure appropriate safeguards are in place, including:

  • EU Standard Contractual Clauses (SCCs)

  • Adequacy decisions by the European Commission

  • Other legally approved safeguards under GDPR

7. Data Retention

We retain Personal Data only as long as necessary for:

  • Fulfilling contractual obligations

  • Complying with legal requirements (e.g., accounting laws)

  • Resolving disputes

  • Preventing fraud

You may request deletion of your data, subject to legal retention obligations.

8. Your Rights Under GDPR

If you are located in the European Union, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with your local supervisory authority

In Sweden, the supervisory authority is:

Swedish Authority for Privacy Protection (IMY)
www.imy.se

To exercise your rights, contact: support@matchdivision.com

9. Cookies and Consent

We use cookies for:

  • Essential website functionality

  • Analytics

  • Marketing and advertising

Non-essential cookies are only placed after you provide consent via our cookie banner.

You may manage your cookie preferences at any time through your browser settings or our consent management tool.

10. Behavioral Advertising

We may use your data to provide targeted advertising through platforms such as:

  • Meta (Facebook & Instagram)

  • Google

  • TikTok

  • Pinterest

You may opt out of certain advertising through:

11. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The latest version will always be available on our website.

13. Contact Information

If you have questions about this Privacy Policy or how your data is handled, please contact:

support@matchdivision.com

Or by mail:

Downswing Handel AB
Stegerholmsvägen 4
421 67 Västra Frölunda
Sweden